Portfolio - Branding
Buttersweet Bakery
It's a Buttersweet Day at Buttersweet Bakery, a boutique bakery located in historic downtown Hapeville. WPRO began by working with Buttersweet to position the brand as a boutique, quick service bakery and café. Named “Buttersweet Bakery”, WPRO created an environment that represents the brand expression of Buttersweet Bakery's brand positioning and personality. The interior color palette, décor, materials, finishes and fixtures strongly support the brand positioning while proprietary environmental graphics communicate Buttersweet’s product quality and fresh baked benefits. As a result of a great brand, Buttersweet has been featured twice in international foodie magazine Bon Appetit, known locally and frequented by celebrities, featured in publications and on local and national TV programs, JJ on Atlanta, BET's Hell Date, BET's Sweet 16 and more ...
Charlita's Cakes (A division of Buttersweet Bakery)
Buttersweet Bakery's second tier brand, named after the owner and Pastry Chef, "Charlita's Cakes" features an upscale specialty, wedding cake and customized individual pastries. With a segmented marketing plan, Buttersweet targeted wedding event planners, hotels, wedding chapels, online wedding and party planning sites, photographers, event planners, corporate event planners, other wedding venues, municipalities and more with web banners used in email campaigns, and brochures announcing the customized fresh baked products and services available.
Solid Waste Initiative
The City of Atlanta Department of Public Works (DPW) Office of Solid Waste Services sought to establish long-term improvements in operations, resource management, customer service, and environmental sustainability. WPRO created internal communications to brief city council, mayor and department heads. External communications were also designed and circulated to over 500K city of Atlanta residents. Bi-lingual translations (Spanish) were also a component of this communications project.
THAI HEAVEN
Thai Heaven is an upscale authentic Thai cuisine restaurant. After extensive research and studies, WPRO got to work. Logo & Corporate Identity, brand positioning statement, web presence, menus, signage – it was all handled by WPRO. Even the photography and in restaurant decor – every aspect was treated as a crucial ingredient for the ultimate dining experience. As a result of great brand positioning, Thai Heaven is celebrating their third grand opening with restaurant #3 in an exciting new location!
BLVD Hair Salon
BLVD Salon approached us to create their brand identity and subsequent marketing collateral. Located in historic downtown Hapeville, GA, BLVD Salon is the only hair and beauty establishment of its kind in downtown Hapeville. BLVD Salon wanted to set themselves apart and make a visual impact that would complement their modern salon interior and honor their commitment to providing an unsurpassed salon experience. The aim of the Logo was to radiate class, and contemporary sophistication. We felt that it captured the concept of class, while simultaneously retaining the sophistication of the Salon interior. When it came to color, we used a chocolate brown with a pop of warm orange as a highlight color.
The corresponding collateral included menus, business cards, appointment cards, window and awning signage. We kept the menu design simple, much like ordering from your favorite restaurant. We also placed the menu in the window on a glass tabletop mounted on an easel with etched glass lettering.
Fan Club Bar and Grill
For Fan Club Bar and Grill, a cohesive and unique design concept was created to make their restaurant stand out. By creating consistent marketing materials and interior and exterior restaurant design, Fan Club helped customers remember their brand and the dining experience at their restaurant. Combining a sports theme, a creole style cusine, along with a Jazz/Blues motif, made for an interesting and fun atmoshphere that not only deliciously fed and entertained the customer, but kept them coming back.